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At AO, we want to make sure our customers are happy. When they have a smile on their face, we know we’ve done a good job and that’s at the heart of everything we do. And well, we’ve put lots of smiles on our customers’ faces!
Did you know we have more 5* Trustpilot reviews than any other UK electrical retailer? We’re rated ‘Excellent’ overall and have over 750k customer reviews!
Here’s just some of the things you’ve had to say:

"Very pleased with the whole service from start to finish"
Cath
"Excellent communication on delivery day, was kept informed of time our oven was arriving. Quick and efficient removal and installation"
Paul"Very prompt. Delivery guys were exceptionally lovely, friendly and knowledgeable. 5-star service"
Tina"...an absolutely awesome service. I will definitely use them again and again"
Angela
We've grown from a £1 bet to big business. Yep. You read that right. Over a drink in a Bolton pub, John Roberts bet his friend that there was a better way for people to buy electricals online. Since then, we've hit some pretty big milestones...
A £1 bet started John Roberts on his mission to sell appliances online
Retailers asked us to sell white goods under their brand names to their customers; Sainsbury’s became our first client
We bought a logistics business to give customers incredible delivery options and service
Appliances Online became ao.com
AO floated on the London Stock Exchange and became proud sponsors of Bolton Lads and Girls Club (BLGC)
We launched AO Finance to give customers better access to essential electricals through flexible finance
We opened our own state-of-the-art recycling centre and completed the acquisition of Mobile Phones Direct
AO Arena opened its doors!
We became proud sponsors of four times Netball Super League champions Manchester Thunder!
We became proud sponsors of Altrincham Football Club
Delivery 7 days a week on a day that suits you
Rated Excellent by over 750,000 happy customers
Our experts deliver and install 100s of appliances every day
We'll match all retailers, even in the sales!